Thai Tourism: On Its Way to a Full Recovery - But Is That a Good Thing? [S6.E61]

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Greg and Ed discuss the current state of Thai tourism and whether the recovery is behind or ahead of predictions. Ed begins by citing a chart for the last full pre-COVID year of 2019, when Thailand came very close to having 40 million foreign tourists. Shockingly, that number went to nearly zero in 2020 and 2021, and the recovery began slowly in 2022. So where are we now? Well, in short, the prediction is that 2023 will see about 25 million tourists, roughly 60% of pre-COVID numbers. 

The guys admit this is probably ahead of schedule, given previous expectations, and do their best to explain what’s going on. Ed notes that there are thousands of Russians and Ukrainians fleeing the war, which has probably boosted numbers somewhat. He even reads an article about the exploding real estate prices in Phuket, due to the influx of Russians with money. Greg then reviews the up and down nature of Chinese tourism, which has recently jumped due to relaxed visa restrictions. Regardless of the reasons though, the current outlook for Thai tourism is a rosy one.

Greg then raises the important question of overall tourism numbers, and whether that really should be the goal anyway. “Overtourism” has been an issue raised on the show several times before, and unfortunately it seems as if the Tourism Authority of Thailand is still focused on total numbers, to the detriment of other issues such as the quality of the experience and potential harm to infrastructure and the Thai environment. The guys finish with a bat signal to Stuart of Travelfish to come back on the show and give us his take. Or should it be a fish signal? Either way, we need Stuart! 

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